Is your content really relevant to the world. We all know the old truism that time is money or more precisely it is precious – to your audience. Countless campaigns across several media strive to capture the consumers attention and have them spend some of that precious time on them.
Since the start of the Social era, Marketing has changed significantly but many marketeers haven’t. We are witnessing the slow demise of ‘push’ marketing and the emergence of a new paradigm: ‘pull’ marketing. Decreasing the reliance of suggestive and often intrusive product campaigns that battle continuously to capture the audience’s attention among an ever growing sea of other product campaigns, BSocial Content focuses instead on increasing relevant content for the public and earning long-term trust.
Content is the voice of your brand.
According to a recent eMarketer study, it is said that in 2013 there will be $118.4 billion spent on content marketing, video marketing, and social media content, a 15.1% increase from the previous year. Online surveys show, that 70% of consumers say content marketing makes them feel closer to a company, 60% of consumers feel more positive about a company after reading custom content on its site, 90% of consumers find custom content useful, and 78% believe that organizations providing custom content are interested in building good relationships with them. Given these facts, brands that want to stand out and capture attention, must invest in building valuable branded content!
From creating great content to delivering it to your target market, our team will help your form the right approach for delivering your message across through the following services:
Hosting live broadcast through streamed web chat, satellite media tour attracts an engaged audience.Our videography team will help capture your brand’s events, product launches and press conference in a way that pervades the ambience and excitement of being at the event in person. Also redistributing this recorded content can ensure that your campaign lives on.
Short video segments produced by our network of media content specialists highlight lifestyle-based stories about a destination, a restaurant or a store and associate them to your brand.
Our editorial team helps to create interesting, audience engaging stories and articles about items that are trending and that will be sure that draw cosumers to your site and feel more engaged with your brand.